TRACEABILITY
TESTING & TRACEABILITY
Every batch tested. Every product traceable.
Because Eat Without Worry can’t be a promise unless
we can show our work. This is the work.
we can show our work. This is the work.
Is it actually safe?
Every batch of every product is tested for pesticide residues, microbiological safety, and - where relevant - heavy metals, before it reaches your kitchen. Here’s what we test for, where, and how to read the actual reports.
Where did it come from?
From certified organic farmers we know by name, in regions we've been working with since 1999. Meet one of them below - and see our farmer network for the rest of the story.
The mechanism behind every claim on every pack.
The molecules that matter.
Our lab panel covers 250+ pesticide residues, microbiological parameters, and heavy metals where relevant. Big numbers are easy to print on a webpage. The molecules below are the ones most likely to actually matter for your food, and why.
DDT
Organochlorine
Banned for agricultural use in India in 1989 - but still detected in soil samples across the country decades later. A test for legacy contamination.
Chlorpyrifos
Organophosphate
Still legal and widely used in current conventional farming across India. The molecule most commonly detected in food-residue studies.
Carbendazim
Systemic fungicide
Applied across crops from cereals to spices. Absorbed into the plant, not just on the surface - which is why washing doesn't remove it.
Heavy metals
Salt & select products
Lead, cadmium, arsenic, mercury. Tests that specifically apply to mined salt, and to select products where the risk is real.
Where we test
Independent labs.
Every batch goes to independent NABL-accredited and ISO 17025 certified laboratories - the same standards used for regulatory testing and international export.
When we test
Every harvest. Every lot.
Not sample-tested. Not annually audited. Every harvest, before it becomes anything you eat.
Look it up.
Every product on our shelf traces back to a tested harvest. Search by product to see its most recent harvest test report.
The people, places, and paths behind every product.
Farmers we know by name.
Behind every Pure & Sure product is a network of 5,000+ farming families we work with directly and
15,000+ more under our certification umbrella. Since 1999, we've grown with them — through fair
pricing, organic training, and long-term partnerships that outlast any single harvest.
This isn't a supply chain we bought. It's a supply chain we built, farmer by farmer, over twenty-five years.
15,000+ more under our certification umbrella. Since 1999, we've grown with them — through fair
pricing, organic training, and long-term partnerships that outlast any single harvest.
This isn't a supply chain we bought. It's a supply chain we built, farmer by farmer, over twenty-five years.
Shankar Patil, and the toor dal in your kitchen.
Say hello to Shankar Patil, an organic farmer from Huvinahadagali — a quiet village in Ballari, Karnataka.
Farming runs deep in his family: three generations have grown toor dal on this very land.
Nine years ago, Shankar made a big shift. He gave up chemicals and turned to organic farming.
"At first, I wasn't sure it would work. But I saw the soil come alive again. The plants looked healthier. And the taste? Better than ever."
That's what you're holding in your hands — his harvest, full of care and tradition.
Farming runs deep in his family: three generations have grown toor dal on this very land.
Nine years ago, Shankar made a big shift. He gave up chemicals and turned to organic farming.
"At first, I wasn't sure it would work. But I saw the soil come alive again. The plants looked healthier. And the taste? Better than ever."
That's what you're holding in your hands — his harvest, full of care and tradition.
Shankar is one of the 5,000+ farmers who make Pure & Sure possible.
See the rest of the network — meet the farmers behind our rice, our coconut oil, our spices, our jaggery. Filter by crop, or by region.
Meet the full network →
See the rest of the network — meet the farmers behind our rice, our coconut oil, our spices, our jaggery. Filter by crop, or by region.
From the farm to your kitchen - seven steps.
01
Farm Grown by certified organic farmers we know by name.
02
Certification Organic certification renewed annually. Farmer-level traceability maintained.
03
Harvest Harvested at traditional peak-quality time. Batch-tagged from the field.
04
Testing (at harvest) First round - pesticide residues (highest at harvest, if present).
05
Processing Cleaned, milled, or ground at our own facility. Cold, gentle methods.
06
Testing (post-processing) Second round - microbiological safety, quality parameters.
07
Packing & shipping Sealed cleanly. Labelled with batch number linking to every test.
This is the process, in outline. For the deeper story — what Made Good means at each step —
read about Made Good →
What backs all of this.
Jaivik Bharat
The unified organic mark, FSSAI — the government-recognised logo that appears on all certified organic food sold in India, backed by either NPOP or PGS-India certification underneath.
PGS-India (Organic)
Participatory Guarantee System, Ministry of Agriculture — peer verification through farmer-run Regional Councils, coordinated by the National Centre of Organic Farming (NCOF)
USDA Organic
For products meeting US National Organic Program standards — enabling export to the US market.
EU Organic
For products meeting EU 2018/848 standards — enabling export to European markets.
