What you don't have to worry about anymore.

Pesticide residue
Fake organic
Hidden ingredients
Blended oils
Anonymous sourcing
Every batch tested
Certified & traceable
Nothing hidden on the label
Cold-pressed. Never blended.
Farmers we know by name

Start with three.

If you've never bought organic before, start here. These three categories show up in nearly every meal - so changing them changes more than you'd think.

Cold-pressed oils

Cold-pressed oils

Oil touches every meal you cook. The fastest way to feel the difference.
Rice

Rice

You cook it more often than anything else. Volume matters when something's in nearly every meal.
Sweeteners

Sweeteners

Hidden in biscuits, chai, snacks. Switching your sugar quietly switches a hundred other things.

Shop the pantry.

Cold Pressed Oils & Ghee
Cold Pressed Oils & Ghee
Flours
Flours
Pulses
Pulses
Sweeteners
Sweeteners
Rice, Millets & Pasta
Rice, Millets & Pasta
Spices, Pastes & Masalas
Spices, Pastes & Masalas

What our regulars keep coming back for.

Add To Wishlist
Phalada Pure and sure Organic Jackfruit Flour front Organic jackfruit Flour Back
Organic Raw Jackfruit Flour
₹425.00
₹348.50
For Members
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Add To Wishlist
Phalada Pure and sure- Organic Chakli Front Chakli Back
Organic Chakli
₹90.00
₹71.10
For Members
JOIN NOW
Add To Wishlist
Phalada Pure and sure Organic Toor dal front Organic Toor dal 500g Back
Organic Toor Dal
₹135.00
₹108.00
For Members
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Best Seller
Add To Wishlist
Phalada Pure and Sure Organic Cold Pressed Castor Oil 250ml Front Castor Oil Back
Organic Castor Oil
₹160.00
₹128.00
For Members
JOIN NOW
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Why they've stayed.

★ ★ ★ ★ ★
"It solidifies in winter, just as pure coconut oil should. Same taste, year after year."
Meera · Pune
Coconut oil · 3 years
★ ★ ★ ★ ★
"Same dal, same supplier, same taste. For seven years now."
Priya · Mumbai
Toor dal · 7 years
★ ★ ★ ★ ★
"Switched my parents' rice during the pandemic. Never switched back."
Rohan · Bengaluru
Sonamasuri · 5 years
★ ★ ★ ★ ★
"I'd notice if it changed. It hasn't."
Anjali · Hyderabad
Ghee · 4 years

The farmers behind your food.

Ganesh has been growing turmeric for us since 2014. Three acres at first. His village now has eight farmers in our certification umbrella - they moved over because they watched his income hold, year after year.
Meet the farmers

Don't take our word for it. Come see.

Anyone can walk through our facility in Bengaluru. Half a day. Cold storage, the testing lab, sterilisation, the packing lines. Most people who take the tour stop questioning the price.
You'll seeCold storage
InsideTesting lab
Up closeSterilisation
Start to finishPacking lines
Book a facility tour

Eat with us in Bengaluru.

Our cafe in Jayanagar cooks entirely from our own organic shelf.
Every dish, traceable to its farm.
The store is right next door - come for lunch, walk out with dinner.
Visit the cafe
Cafe display

There's more to understand about food than what fits on a pack.

eatwithoutworry.com - our companion site. Powered by Pure & Sure, but built to have bigger conversations about food. Stories from farms, explainers on what's actually in your kitchen, and a meal planner that takes the guesswork out of weeknights.

Visit eatwithoutworry.com

Save 25% all year. Join the Good Food Club.

Free shipping. Member-only prices. First access to new launches.
Cook without second guessing - all year.

Join the club