From our organic farms to your kitchen, Pure & Sure brings you 100% certified organic food, crafted from the finest ingredients, sustainably grown. That’s the promise in every pack.
Product Frequently Asked Questions
Description
Pure & Sure Organic Maida is milled from certified organic wheat and refined without harmful chemicals, bleaching agents, or synthetic whiteners. The result is a soft, fine flour that performs like conventional maida but without toxic processing, ideal for baking and Indian breads.
Each batch is handled hygienically and treated using patented steam sterilization to reduce microbial contamination while avoiding preservatives. The outcome is clean, shelf-stable maida that gives the refined texture you need for bhature, breads, cakes and pastries.
Benefits
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100% certified organic, chemical-free refined flour
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Soft, fine texture ideal for baking and Indian fried breads
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Free from bleaching agents, synthetic whiteners and emulsifiers
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Steam-sterilized for safety and longer shelf life
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Sourced from our trusted network of 1800+ organic farmers
Usage
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Baking cakes, cookies, and breads
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Bhature, samosas, naans and fritters
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Everyday recipes that require fine, soft flour
It's all good
- DDT, Chlorpyrifos, Carbendazim
- Chemicals, additives or preservatives
- Contact, translaminar and systemic fungicides
- Nothing impure or unsure
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