our-story – Phalada Pure & Sure
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Our Story

Phalada Pure and Sure range of 100% certified organic food products are an outcome of 20 years of experience in organic agriculture. Sourced directly from farmers and processed under stringent quality measures, our 140+ products give you a true organic experience on your plate.

Phalada Agro is dedicated towards sustainable farming methods keeping the harmony between human and the natural world. Our farms and processing facilities are certified to Indian and International standards. We’re fully engaged in every stage of the supply chain, right from providing the best tools to farmers, to expert packaging.

Our Story

The parent company, Phalada Agro was started in the year 1999 by Mr. CMN Shastry with a vision to provide end-to-end solutions for organic agriculture. He knew that to ensure its success, there were two key points that needed to be addressed – one was giving farmers access to high-quality organic agri-inputs using the latest bio-technology and the other was giving the farmers a fair price with premium for the effort that they put into growing their produce organically. This was the premise upon which the company started developing and selling organic agri-inputs to farmers. Soon after, we got the farmers’ land certified, assisted them with organic cultivation, procured the organic produce at a fair price and got ourselves involved in the entire supply chain. Today, we are one of the largest exporters of organic food ingredients, having clients in over 25 countries, working with 10,000+ farmers and processing over 10,000 MT of produce every year.

The second generation entrepreneur, Mr. Surya Shastry joined the parent company in 2008 and that led to the inception of Pure & Sure Organic in 2011. The domestic organic food industry was just evolving during this period and Mr. Surya saw it as the right time to establish a truly organic food brand with a purpose, which could provide consumers with clean, 100% organic food. Having a strong back-end network of organic farmers already established, Pure & Sure began distributing its range of 10 products in Bangalore. Soon, we realised that the domestic organic food category was limited solely to staples and commodities, and for it to grow, it required innovation and product development in newer categories. This led to us developing and introducing a new, innovative range products in the organic food market. Today, we are India’s largest clean food brand, with a range of over 140 products across different categories, with a Mission to provide our customers with a range of 100% clean, organic food products.

What We Stand For

We believe that everyone deserves food that's CLEAN - free of pesticides, additives or artificial ingredients. It's our endeavor to provide CLEAN FOOD with our range of 100% certified organic products that guarantee purity and reach your hands without any use of chemical fertilizers, pesticides, additives or artificial ingredients.

Quality Guaranteed

Quality Guaranteed

What We Stand For

At Phalada Pure & Sure, we exhibit a no-compromising attitude in terms of quality, so as to ensure that no impurity reaches your table. Our products are checked for quality parameters as per the international standards and are tested in accredited laboratories for heavy metals, microbiological contamination and over 180 pesticide residue compounds. Our certificated, state-of-the-art in-house laboratory equips us to produce a wide array of products with the highest quality standards.

We believe that everyone deserves food that's CLEAN - free of pesticides, additives or artificial ingredients. It's our endeavor to provide CLEAN FOOD with our range of 100% certified organic products that guarantee purity and reach your hands without any use of chemical fertilizers, pesticides, additives or artificial ingredients.

Our Quality Hallmarks

    • Use of well-defined specification sheet to regulate QC efforts
    • Standardised quality, testing parameters and shelf life of the products
    • Final products that meet all organic quality guidelines
    • 100% replacement policy in case an issue arises after the purchase

Farms

Our farms are inspected by third-party accredited certifying bodies as per Indian and international organic standards ensuring that all organic farm practices are followed. Pure & Sure field officers constantly monitor the farms and assist farmers with organic agri-inputs and solutions.

Processing Units

Our central processing unit is certified by third-party accredited certifying bodies to ensure that the processing steps do not include the use of chemicals and preservatives. Our processing unit is also FSSC 22000 and BRC certified, which is amongst the top third-party process and quality certifications in the world.

Our Story

The parent company, Phalada Agro was started in the year 1999 by Mr. CMN Shastry with a vision to provide end-to-end solutions for organic agriculture. He knew that to ensure its success, there were two key points that needed to be addressed – one was giving farmers access to high-quality organic agri-inputs using the latest bio-technology and the other was giving the farmers a fair price with premium for the effort that they put into growing their produce organically. This was the premise upon which the company started developing and selling organic agri-inputs to farmers. Soon after, we got the farmers’ land certified, assisted them with organic cultivation, procured the organic produce at a fair price and got ourselves involved in the entire supply chain. Today, we are one of the largest exporters of organic food ingredients, having clients in over 25 countries, working with 10,000+ farmers and processing over 10,000 MT of produce every year.

The second generation entrepreneur, Mr. Surya Shastry joined the parent company in 2008 and that led to the inception of Pure & Sure Organic in 2011. The domestic organic food industry was just evolving during this period and Mr. Surya saw it as the right time to establish a truly organic food brand with a purpose, which could provide consumers with clean, 100% organic food. Having a strong back-end network of organic farmers already established, Pure & Sure began distributing its range of 10 products in Bangalore. Soon, we realised that the domestic organic food category was limited solely to staples and commodities, and for it to grow, it required innovation and product development in newer categories. This led to us developing and introducing a new, innovative range products in the organic food market. Today, we are India’s largest clean food brand, with a range of over 140 products across different categories, with a Mission to provide our customers with a range of 100% clean, organic food products.

Quality Guaranteed

At Phalada Pure & Sure, we exhibit a no-compromising attitude in terms of quality, so as to ensure that no impurity reaches your table. Our products are checked for quality parameters as per the international standards and are tested in accredited laboratories for heavy metals, microbiological contamination and over 180 pesticide residue compounds. Our certificated, state-of-the-art in-house laboratory equips us to produce a wide array of products with the highest quality standards.

Our Quality Hallmarks

    • Use of well-defined specification sheet to regulate QC efforts
    • Standardised quality, testing parameters and shelf life of the products
    • Final products that meet all organic quality guidelines
    • 100% replacement policy in case an issue arises after the purchase

Farms

Our farms are inspected by third-party accredited certifying bodies as per Indian and international organic standards ensuring that all organic farm practices are followed. Pure & Sure field officers constantly monitor the farms and assist farmers with organic agri-inputs and solutions.

Processing Units

Our central processing unit is certified by third-party accredited certifying bodies to ensure that the processing steps do not include the use of chemicals and preservatives. Our processing unit is also FSSC 22000 and BRC certified, which is amongst the top third-party process and quality certifications in the world.